Branding
Strategic planning
Addressing pain points
Brand personality development
Brand story
Biographies
Taglines and media titles
Brand boilerplates
Tone of voice messaging and copy
Handcrafted Media Strategy Services.
Understand journalists, so they can understand you.
Why Handcrafted Media?
Backed by decades of industry experience and fuelled by creative ideas generation that is second to none, we take the time to find out what makes you special and bring this to life, ensuring that you stand out from the crowd.
Communicating your unique offering to journalists with clear, concise content, we devise creative strategies for maximum impact and take a mindful approach to supporting your brand identity.
We understand that navigating the rapidly-changing media landscape can be challenging, whether you’re a seasoned interviewee or meeting a reporter for the first time. That’s why Handcrafted Media is with you every step of the way, from formulating your initial pitch to helping you nurture long-term professional relationships with key journalists.
Articles
Services
Handcrafted Media is a creative solutions consultancy, providing media strategy, consulting and training to businesses, brands and individuals.
Building your profile through exposure in traditional media can be daunting, especially when so many others are trying to do the same thing. In a 24/7 news cycle, where journalists are under pressure like never before, it’s more important than ever to have a great message, told well, to cut through the noise.
Media
Media training
Profile building
Creative consulting
Identification of media opportunities
Tailored pitch emails
Key messages
Written quotes for journalists
Editing and proofreading
Strategy
Media brand reviews
Media identity development
Trend forecasting
Content consulting
Content development
Headline and lede development
Start-up support
Optimisation of existing operations
Testimonials
George Lekakis, Journalist
“Felicity is a dedicated and hardworking professional whose passion for her craft shines through. In addition, she is a delightful person and a pleasure to work with.”
Claire Heaney, Communications Consultant
"Felicity is inquiring, engaged, authentic and professional. She brings tons of enthusiasm and skill to any task she takes on and I would have no hesitation in recommending her."
Emily Power, Editor
"Felicity understands the machinations of a newsroom and she consistently produced high-quality content. As her editor, I always felt the stories she worked on were in safe hands."
